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The client
Absolute Apparel is a Gold Coast-based uniform supplier with over 21 years of experience, known for delivering stylish, modern uniforms that help businesses make a strong first impression.
They pride themselves on exceptional customer service, tailoring every order to reflect the unique identity of their clients.
The brief
Absolute Apparel is a Gold Coast-based uniform supplier with over 21 years of experience, known for delivering stylish, modern uniforms that help businesses make a strong first impression.
They pride themselves on exceptional customer service, tailoring every order to reflect the unique identity of their clients.
After over a decade with their original logo, Absolute Apparel felt it was time for a change. They needed a fresh, modern design that captured their current commitment to quality and service, while still honouring the loyal customers who have supported them for years. I was tasked with creating a bold, contemporary logo that would reflect their evolution as a brand, blending innovation with tradition.