01
Discovery
Welcome to the Discovery Phase!
This is where we get to the heart of your brand or business. The goal? To truly understand what you're aiming to achieve, the vibe you want to convey, who your audience is, and what they're looking for from you.
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During this phase, I take the time to absorb everything about where you are now—and where you want to go. It’s a vital step that helps lay the foundation for meaningful, effective design.
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We'll usually connect via video call, phone, or in person. I’ll ask thoughtful, strategic questions to uncover your vision, goals, audience, and the story behind your project.
It all starts here—with discovery.​​
02
Creative Direction
Once the project is confirmed and I’ve received your design brief—along with any logos, images, or brand assets—it’s time to dive into the creative direction phase.
This is where ideas begin to take shape. I’ll carry out targeted research to understand your industry, audience, and competitors. From there, I’ll start exploring visual directions through concept sketches, color palette development, and moodboards. I’ll also source any relevant stock imagery, graphics, or supporting elements to build a strong visual foundation.
This phase is all about translating your goals into an inspired, cohesive creative vision—one that sets the tone for the rest of the design process.
03
Design Concepts
With thorough research and clear concepts in place, this stage is where ideas start to come to life. I take everything we've uncovered—insights, goals, and creative direction—and begin shaping them into real, impactful designs. From brochures and product packaging to advertising campaigns and full brand identities, this is where the visual language of your brand begins to take form.
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And of course, it all comes with a touch of Laila magic to make sure it’s not just beautifully designed—but uniquely you.
04
Client Feedback
Now it’s time to bring you into the process! I’ll share the design concepts I’ve developed, giving you the opportunity to review, reflect, and provide your feedback. This stage is all about collaboration—your insights are invaluable in shaping the final direction.
Whether it’s fact-checking, refining details, or selecting the creative route that best aligns with your vision, your input ensures the end result feels right for you. Once your initial feedback is received, I’ll refine and develop the chosen direction further. Final designs will then be delivered for your approval—along with any last tweaks needed to get everything just right.
05
Approval & Launch
Time to celebrate—your final design is ready to shine! Once everything is signed off and approved, I’ll move into the final production phase.
Whether it’s preparing files for print, coordinating with suppliers, or delivering polished digital assets like interactive brochures or social animations, this is where your project is wrapped up and ready to be shared with the world.
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Creative by Laila Brand Photography by Stephanie Hornby Photography.