brand campaigns
A bold brand campaign with a consistent visual message will not only be more cohesive,
but will also help your campaign message stand out and become recognisable with your customer. Excite your customer into trying your new product or brand.
Consistent brand presentation across all platforms increases revenue by up to 23%, as reported by Lucidpress.
Lucidpress, “The State of Brand Consistency” (2019).
DONUT KING
PRODUCT LOGO DESIGN, CAMPAIGN ASSETS & EDM
The brief for this Donut King Fries Campaign was to launch this new innovative product to market in a bold and impactful way. A custom logo was designed for the product to be applied to the custom packaging. Point of Sale posters, product tag, wobblers, till screen surrounds and in-store screen artwork helped bring the product to life and encourage customers to buy. Additional media was designed to support the campaign such as social media posts, eDMs and digital advertising.
Professional photography by Jesse Smith
brumby's bakery
PACKAGING DESIGN, CAMPAIGN ASSETS & ART DIRECTION
This collaboration with Kit Kit was an exciting campaign for Brumby's Bakery Easter promotion. A custom-designed hot cross buns box was created featuring Kit Kats. I then art directed a photo shoot for social media content and product photography. As part of the campaign assets, I also created point of sale posters and in store promotions, Tshirts, digital advertising and social media posts.
Professional photography by Jesse Smith
DONUT KING
PRODUCT LOGO DESIGN, PACKAGING & CAMPAIGN ASSETS
A very exciting collaboration with V Energy Drink to create a V Donut. The campaign was designed to be bold, refreshing and a little tongue in cheek. A custom dieline packaging was designed to fit the donut and to highlight the V shape. As well as packaging I also created point-of-sale posters, Customer til surround and animated screen artwork, as well social media posts to promote the campaign.
Professional photography by Jesse Smith
brumby's bakery
CAMPAIGN ASSETS, PROMOTIONAL ITEMS & FLYER
This lunchboxes campaign was designed to launch for Back to School. The campaign was designed to inspire parents to create healthy lunch box ideas for their kids. Promotional items such as counter stands, flyers, digital ads and in-store screens were designed to promote the free lunch box giveaway with purchase.
