Kirra Cold Brew
LOGO & BRANDING PACKAGE
Kirra Cold Brew started as a passion project and with the reality of building this as a brand, they came to me to design a logo branding package including a primary logo, custom illustration, icons, taglines and graphics to be used across merchandise. This branding captures the local Kirra Beach lifestyle with the iconic Kirra Beach Hut, the local surf vibe and the pure coffee cold brew excitement. Kirra Cold Brew is fast becoming a institute at the local markets.
93% of consumers consider visual appearance to be the most important factor in their purchasing decision.
According to the study by The Professional Visual Communicators (2019).
“The Impact of Visual Communication on Consumer Decision-Making.”
Absolute Apparel
LOGO DESIGN
After over a decade with their original logo, Absolute Apparel felt it was time for a change. They needed a fresh, modern design that captured their current commitment to quality and service, while still honouring the loyal customers who have supported them for years. I was tasked with creating a bold, contemporary logo that would reflect their evolution as a brand, blending innovation with tradition.
"Laila was very transparent about how the process would go when rebranding our business, which made feel very comfortable. Laila delivered our rebrand right on schedule, and was great at communicating with us through the whole process."
Sharon Gatty
Absolute Apparel
Yolates
LOGO DESIGN
Combining a love of pilates with a focus on helping clients with rehabilitation, Yolates was born. The brief was to create a brand that embodies movement and community in a nurturing way. This icon design represents the movement of life. The colour palette reflects to nurturing feel and the dot accent on the logo represents the individual customisation that allows for personalised rehabilitation.
"We are always impressed with the results we achieve from Laila’s work. The speed of response and reliability means we achieve great things in a short time span. We can get stuff out that looks amazing, and fits our mission perfectly. I’ve recommended Laila to other people who have noticed our designs, but in truth- I want her all to myself! I totally feel that Laila is a part of our team at Vagenius."
Colette McKiernan
Vagenius Training
Vagenius
LOGO DESIGN, BUSINESS CARDS, PULL UP BANNER, DIGITAL RESOURCES & E-BOOK.
As a newly established education service, the client sought a brand identity that would inspire trust among medical professionals, while also conveying a warm, nurturing approach to Women's Health. I designed their logo and brand colors to strike a perfect balance between sophistication, reliability, and care.
Vagenius Training were so thrilled with their new branding, that they are now a regular client with a full suite of design brand assets: business cards, pull-up banners, resource handouts, and an e-book. These materials serve as key sales tools at conferences, helping to drive course sign-ups and further establish the client’s reputation as a trusted educator in the field.
