54% of consumers use social media to research products before making a purchase, indicating that a strong digital presence can significantly impact consumer decisions.
Sprout Social, “The 2021 Sprout Social Index™: Empower and Elevate.” (2021)
Social Media
DESIGN & ANIMATION
Concepts, art direction and design of the animated and static social media posts for Donut King, Brumby's Bakery, Gloria Jean's Coffees and Destination Gold Coast.
Professional photography by Jesse Smith
e-Books
INTERACTIVE DESIGN
Interactive downloadable E-Books guide potential customers through your unique selling proposition or explain your services. These E-Books were designed for lead magnet generation for Amy Fallon Journalism courses, Vagenius Training and Creative by Laila.
Website Design
Skip the boring templates and invest in a custom website designed specifically for your brand and audience. Every site is thoughtfully crafted with bespoke layouts and branded graphics to create a cohesive and elevated online presence.
The process begins with a tailored website concept, designed around your existing branding or as part of a refined brand refresh for a more elevated look and feel. Once the concept, imagery, and graphics are approved, I collaborate with my trusted web development and photography partners to bring the design to life.
The result is a fully functional website that not only looks beautiful but is also optimised for SEO, performance, usability, and accessibility.
WEBSITE DESIGN & BRANDED GRAPHICS
The Client: Bravespace. Powered by So Brave.
The Brief: To provide a friendly, supportive and informative resource site for young women who are in the various stages of cancer. This site must feel authentic, real and appeal to a young, female inclusive audience.
The Result: The use of pale blue and purple were chosen to reflect a feminine and friendly feel without having an obvious stereotypical pink feel. The branded design devices and the cut out women create a really unique and personable graphics featuring real young women. The website has a very authentic feel and creates a supportive space for the users.
Website development by Absolute Web Design.
WEBSITE DESIGN & PHOTOGRAPHY ART DIRECTION
The Client: FWO Chartered Accountants
The Brief: To rebrand the website for a more premium look which will attract more high-value clients and enhance the professionalism of the brand.
The Result: Through a website redesign and art direction provided for new staff headshots, we were able to deliver a high-end brand that oozes confidence, professionalism, targeting their ideal client - legal businesses.
Website development by Absolute Web Design.
REBRANDING WEBSITE DESIGN
The Client: Absolute Apparel
The Brief: After completing their rebrand, I was tasked to create a website concept that would reflect their new branding and launch their new look and feel across their website update.
The Result: Their old outdated site no longer reflected the level of service, product range, and quality
Website development by Launch Experts.
WEBSITE DESIGN
The Client: Drive Ads
The Brief: To give the website a modern and bold look and attract new customers. Drive Ads rents out advertising spaces in the way of signage situated in shopping centre car parks. Their target audience is other business owners who wish to advertise in their local area.
The Result: This new website brought a modern, fresh look for the company and is much easier to navigate for the user as well. The information is better organised, the graphics are more modern and it gives the company a more professional look, especially as their target audience is other business owners.
Email Newsletters
DESIGN & ANIMATION
Design and creation of both consumer and internal staff eDM newsletters for Donut King, Gloria Jean's Coffees, Paradise Resort Gold Coast and Donut King.
App Design
DESIGN & CUSTOM ILLUSTRATION
Design of the App for Bannos Gelato including App icon, title page and deals banners.
