Original branding felt dated
The client
Absolute Apparel is a Gold Coast-based uniform supplier with over 21 years of experience, known for delivering stylish, modern uniforms that help businesses make a strong first impression.
They pride themselves on exceptional customer service, tailoring every order to reflect the unique identity of their clients.
The challenge
Absolute Apparel’s branding felt dated and didn’t reflect the modern, stylish uniforms they were known for – leading to missed opportunities with their ideal clients.
Sharon wanted the brand to reflect the dynamic modern business they had become. She turned to Creative by Laila for a full rebrand – and the results blew her away.
The solution
Creative by Laila delivered a strategy-led rebrand, grounded in deep discovery and collaborative design, to align the business’s visual identity with its real-world impact.
The Results
The refreshed branding helped Absolute Apparel attract high-value clients – including a national account with 20 sites – and reignited internal confidence in their market presence.
New Brand Refresh reflects a
modern customer-friendly brand
Nothing was cookie-cutter or rushed. Each step was about making sure the final result was perfect.
"From our first conversation, I realised that Laila had a great knowledge of what she was doing, and so I immediately felt comfortable with putting our rebrand in her hands.”
Sharon Gatty, Absolute Apparel
