BRANDING
A bold brand starts with a well-designed visual identity.
Your visual identity includes your brand logo, colour palette,
product packaging, brand photography, social media pages,
and your brand marketing material
93% of consumers consider visual appearance to be the most important factor in their purchasing decision, according to a study by ‘The Professional Visual Communicators (2019)’.
The Professional Visual Communicators (2019).
“The Impact of Visual Communication on Consumer Decision-Making.”
indira organics
PACKAGING DESIGN
With a brief for a complete packaging and brand refresh, I created these luxury packaging labels for this Australian Organic Skin care brand. With a simple, elegant design and a colourful graphic splash on each product, this product was elevated to the luxury product it so deserved to be. An abstract artist was commissioned to provide ink artworks that we then turned into individual and unique graphic splashes to highlight each individual product.
Abstract artwork featured on this packaging was created by Michelle Oakden Art. Photography by Darian Creative.
bannos
PACKAGING DESIGN, CUSTOM BRAND PATTERN & GELATO CART
This family-run gelato brand wanted a custom-designed illustration that could feature across their hot and cold beverage cups. The Bannos brand embodies fun, so this bold illustration was designed to convey excitement and joy.
They loved this illustration so much that it became part of their branding. It was then applied to the design of a mobile gelato cart, as well as featuring on their app design and in-store menus.
vagenius
LOGO DESIGN, BUSINESS CARDS, PULL UP BANNER,
DIGITAL RESOURCES & E-BOOK.
As a newly formed service, the client wanted a brand identity that would be regarded as a trustworthy educator to medical professionals, as well as having a friendly and nurturing appeal of Women's Health. I designed their logo and brand colours to embody both sophistication and trustworthiness. Following on were then designs for business cards, a pull-up banner, resource handouts and an E-Book. This suite of brand assets and sales tools are used at conferences for course signups.
flour lane
LOGO DESIGN, WEB GRAPHICS & SIGNAGE
A logo and branding package was designed for this bespoke Sydney-based cake shop 'Flour Lane'. They were after an elegant brand logo with a pink tone. This logo was custom-designed, along with branded website graphics and shop signage.
