93% of consumers consider visual appearance to be the most important factor in their purchasing decision.
According to the study by The Professional Visual Communicators (2019).
“The Impact of Visual Communication on Consumer Decision-Making.”
Absolute Apparel
LOGO DESIGN
After over a decade with their original logo, Absolute Apparel felt it was time for a change. They needed a fresh, modern design that captured their current commitment to quality and service, while still honouring the loyal customers who have supported them for years. I was tasked with creating a bold, contemporary logo that would reflect their evolution as a brand, blending innovation with tradition.
Client Testimonial
"Laila was very transparent about how the process would go when rebranding our business, which made feel very comfortable. Laila delivered our rebrand right on schedule, and was great at communicating with us through the whole process."
Sharon Gatty, Absolute Apparel
Vagenius
LOGO DESIGN, BUSINESS CARDS, PULL UP BANNER, DIGITAL RESOURCES & E-BOOK.
As a newly established education service, the client sought a brand identity that would inspire trust among medical professionals, while also conveying a warm, nurturing approach to Women's Health. I designed their logo and brand colors to strike a perfect balance between sophistication, reliability, and care.
Vagenius Training were so thrilled with their new branding, that they are now a regular client with a full suite of design brand assets: business cards, pull-up banners, resource handouts, and an e-book. These materials serve as key sales tools at conferences, helping to drive course sign-ups and further establish the client’s reputation as a trusted educator in the field.
Client Testimonial
"We are always impressed with the results we achieve from Laila’s work. The speed of response and reliability means we achieve great things in a short time span. We can get stuff out that looks amazing, and fits our mission perfectly. I’ve recommended Laila to other people who have noticed our designs, but in truth- I want her all to myself! I totally feel that Laila is a part of our team at Vagenius."
Colette McKiernan, Vagenius Training
Flour Lane
LOGO DESIGN, WEB GRAPHICS & SIGNAGE
A logo and branding package was designed for this bespoke Sydney-based cake shop Flour Lane. They were after an elegant brand logo with a pink tone. This logo was custom-designed, along with branded website graphics and shop signage.
** Award Nomination **
An exciting announcement to share from Creative by Laila!
My Indira Organics packaging design has been selected among
The Best Skincare Packaging Designs and will be featured by Design Rush.
Keep an eye out for further anouncements!
Indira Organics
PACKAGING DESIGN
With a brief for a complete packaging and brand refresh, I created these luxury packaging labels for this Australian Organic Skin care brand Indira Organics. With a simple, elegant design and a colourful graphic splash on each product, this product was elevated to the luxury product it so deserved to be. An abstract artist was commissioned to provide ink artworks that we then turned into individual and unique graphic splashes to highlight each individual product.
Abstract artwork which was used on this packaging was created by Michelle Oakden Art. Photography by Darian Creative.
Bannos
PACKAGING DESIGN, CUSTOM BRAND PATTERN & GELATO CART
This family-run gelato brand wanted a custom-designed illustration that could feature across their hot and cold beverage cups. Bannos embodies fun and enjoyment, so this bold illustration was designed to convey excitement and joy.
They loved this illustration so much that it became part of their branding. It was then applied to the design of a mobile gelato cart, as well as featuring on their app design and in-store menus.