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case study
How Absolute Apparel landed their dream clients - including a high-value national account with 20+ sites.
PORQUE CUANDO MAS GRANDE ES MEJOR
PORQUE CUANDO MAS GRANDE ES MEJOR
Absolute Apparel is a Gold Coast-based uniform supplier that’s been helping businesses look sharp for over 21 years.
While their product looked the part, Absolute Apparel’s branding didn’t quite match the energy (or the calibre) of what they were delivering.
We talked about their strengths, what set them apart, and the impression they wanted to leave with their ideal customers.
High-value, brand-conscious businesses — including a national account with over 20 locations.
PORQUE CUANDO MAS GRANDE ES MEJOR
Absolute Apparel is a Gold Coast-based uniform supplier that’s been helping businesses look sharp for over 21 years.
They’re the team behind those café aprons, polished corporate polos, and stylish uniforms that
make your crew look like they’ve got it all together – even on a Monday morning.
Their product appeal:
sharp
stylish
modern
PORQUE CUANDO MAS GRANDE ES MEJOR
While their product looked the part, Absolute Apparel’s branding didn’t quite match the energy (or the calibre) of what they were delivering.
When founder Sharon Gatty got in touch, she told me their visual identity felt too traditional for the modern, brand-conscious business they’d become.
It wasn’t helping them stand out. Especially not with the kind of high-value, brand-savvy clients they were ready to attract.
“We pride ourselves on looking after our customers and making sure they look their best – to give them a winning first impression for their business. So it's really important that our branding looks nice and fresh, is really on trend, and reflects who we are. I liked our previous branding, but it felt a little bit traditional.
We wanted to freshen it up and help it look more modern.”
Sharon Gatty
Founder, Absolute Apparel
PORQUE CUANDO MAS GRANDE ES MEJOR
From our very first conversation, I knew this rebrand needed to be more than a logo swap. So I asked a lot of questions, digging deeper than colour preferences or font favourites. We talked about their strengths, what set them apart, and the impression they wanted to leave with their ideal customers. From there, I mapped out a strategy-led rebrand process that made space for both creativity and clarity.
Together, we explored font families, logo layouts, mood boards, and colour directions –tweaking, refining, and testing as we went.
Every decision had purpose, and I made sure the whole process was seamless.
“Communication with Laila was fabulous from our very first meeting. Every step of the way, she let you know how long it would take until she would be back to you. So communication was just perfect the whole way through. We went through that process a few times until we got it exactly right.
And Laila worked with us until we were 100% happy.”
PORQUE CUANDO MAS GRANDE ES MEJOR
Once the brand identity was locked in, we rolled it out across all their key touchpoints — signage, email footers, business cards, social posts, stickers, their media board.
It became part of every client interaction and Absolute Apparel started attracting the exact clients they’d been dreaming about:
High-value, brand-conscious businesses — including a national account with over 20 locations.
But the shift wasn’t just external.
It changed the way Sharon and her team felt about their business too.
“It’s like getting a brand-new car. You love it, you feel fantastic. You want to drive it everywhere. We want to put our new branding everywhere.”
PORQUE CUANDO MAS GRANDE ES MEJOR
PORQUE CUANDO MAS GRANDE ES MEJOR
PORQUE CUANDO MAS GRANDE ES MEJOR
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